Los Alcázares City Council starts this Friday, February 7, a campaign to boost small businesses to boost and encourage purchases in the municipality on a date as marked as Valentine's Day.
Thus, and after the celebration of the 'Alcazar Oulet', from February 6 to 9, it seeks to continue supporting its merchants with this initiative that will run until February 16.
For this, the Consistory has created 'Los Alcázares in Love', a campaign developed by the agency 2 Times Marketing that is loaded with shares and in which almost all businesses will be involved.
The municipality will dress with its best clothes, will display a red carpet through its main streets and fifty establishments will be decorated for the occasion.
The City Council seeks to recover the center of Los Alcázares as the best place to buy and give away, especially after the three floods experienced in the municipality in recent months, which have affected many of its businesses.
In this way, the hashtag #LosAlcazaresInLove has been created so that the Alcazareños and those who visit the municipality can reflect their commitment and solidarity with the city and also boost the campaign in social networks.
There will be contests on social networks and physical stores, both for customers and for the merchants themselves, all with the aim of boosting their sales.
All those who buy in one of the many stores attached to the campaign will receive a pink bracelet with the motto of the campaign and through a simple purchase form, which they will receive in each of the shops, will enter the raffle of a romantic journey by the Mar Menor.
With this new initiative, the City Council of Los Alcázares once again opts for local commerce, encouraging and revitalizing a commercial activity that is essential for both small businesses and the municipality.